Fractional GTM Leadership

If you’re looking for a part-time, fully-embedded expert

Typically I work with 1-2 companies at a time in this capacity.
The right fit is with teams looking for:

  • Senior level strategic guidance in marketing and sales with specialized expertise in selling into biopharma industry

  • Leadership partner to identify and solve GTM challenges / opportunities as they arise

  • Accountable for short-term goals that drive sustainable growth long-term

  • Budget and commitment for retainer: 10+ hours/week for at least 3-6 months

  • Strong track record of leading people and organizations, though not managing directly for this engagement

  • Access to specific and hard-to-find domain expertise with immediate impact

  • No additional overhead and costly benefits

  • Easy onboarding, no ramp-up

  • Risk-adjusted commitment for young companies

Why this approach works

Harvard Business Review
"How Part-Time Senior Leaders Can Help Your Business”
by Tomoko Yokoi and Amy Bonsall

“As organizations look to reinvent themselves to spur growth, they often seek to acquire senior talent who can infuse new ideas, skills, and leadership within the organization. However, hiring and retaining senior talent is fraught with challenges. Furthermore, small and medium-sized organizations often struggle to access and afford the senior talent necessary for driving growth.

In response to these challenges, we’re seeing a new approach in which companies are hiring fractional leaders, or part-time senior talent, who occupy key senior leadership positions. These leaders typically have 20 to 30 years of experience, and they blend strategic and functional leadership with a hands-on approach. While they possess the experience to serve as full-time C-suite executives, they choose to offer their skills to multiple organizations, dedicating only a fraction of their time to each.”