The Abstract
Marketing and selling technology to biotech and pharma requires specific expertise.
The Abstract works with Founders + GTM teams from start-up through multi-product expansion to build these unique industry skills. Learn about live courses and / or consulting engagements to get started.
Together, we can work on…
Positioning
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Defined target sub-vertical and buyer types within life sciences
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Competitive strategy for winning selling price to maximize revenue at all stages of product growth
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Clear and differentiated copy for pain points solved, plus product headlines and descriptions
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Research, positioning, product differentiation, and messaging relative to competitive products, pricing, and messaging
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Alignment on plans, messaging, marketing, collateral, and collateral to announce new offerings
Marketing
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Focused approach to demand gen for biotech market with high return-on-energy marketing
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Product collateral, whitepapers, videos, blog posts, etc. that generate new leads
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Organized marketing effort across channels to engage with new, high quality contacts
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Differentiated and ownable POV content to use for demand generation
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Messaging, presentations, collateral, and plans for maximizing event sponsorships
Sales
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Positioning company and product(s) for compelling, consistent, and scalable sales discussions
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Establish repeatable motions for moving initial leads through to good-fit deal
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Packaging unique expertise and products to increase value to customers
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Cohesive single visual of products and services offered. Helpful to create for internal teams too
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Attainable objectives for top-of-funnel through win rates aligned with best industry performance
Product areas
Build it and we will make sure it sells
SaaS
Artificial Intelligence
Data Platform
Deep Tech
Instrument + Equipment
Quality Systems
Operations + Supply Chain
Med Tech
Outcomes
What you can expect from working with The Abstract
MORE
Return on investment for demand generating efforts
Steady, growing, high quality leads and engagement
Perceived market value
Internal clarity + alignment
LESS
Confusing and / or navel-gazing messaging
Generic marketing that might work in other industries
Dependency on founder-selling
Low- or no-margin deals
Clients
"It's hard to strike a balance between execution and higher level strategy in marketing. Kate exemplifies both. Her expertise and background in the life sciences has been a critical value add for us as we go from a startup to a scaling business."
- Kyle Giffin, Founder + COO, Latch Bio
Meet Kate
I’m Kate Quigley, Founder and CEO of The Abstract where I help tech companies open and expand opportunities into biotech and pharma. Leveraging my 20+ years of go-to-market experience at leading life sciences SaaS companies, product design firms, and advertising agencies, I offer industry-specific guidance for sustainable growth. My expertise spans marketing, sales, and product strategy. Known for my dynamic, hands-on approach, I'm committed to helping clients navigate this particular market with high-impact GTM strategies that deliver tangible results.
Strategy, marketing, and sales experience:
